A promotional letter is more personal than advertising and almost equals the impact of a face-to-face sales visit. The secret of success in selling has always been "see the people." One issue of a promotional letter "visits" more people in a day than an army of sales reps will call upon in a year. Most important, every reader on the mailing list gets the same message simultaneously.

R&D creates meaningful editorial content. Each NewsLetter or SalesLetter contains descriptions of the client's services, showcases new products, introduces new employees, and illustrates the benefits enjoyed by buyers of the client's products and services.

Prospect list acquisition, mailing list management, and mail handling services complete the NewsLetter or SalesLetter publication package. In addition, we will post each issue of the promotional letter to the client's web site. We do all the distribution "dirty work" for the client.