Sales Process Planning (SPP) is a clear-cut approach to sales development. Think of it as a customer relationship management (CRM) strategy for building more sales revenue.

Sales Process Planning

• examines the steps required to create lasting customer relationships,
• describes each step on a process flow chart, and
• creates all of the sales letters, memos, and messages pictured on the chart.

We create two types of letters: transactional letters and strategic letters. You use transactional letters to accompany a proposal, confirm appointments, etc. You use strategic letters to position your company, and its products or services, in an appealing way in the minds of prospects and customers. Never again will an inappropriate message come from your sales department. Every message will be strategically on target (and grammatically correct).

In the final phase, we guide the procurement and programming of the right contact management software to support the execution of your strategy. And we populate your database with all the sales letters, memos, and messages.

Sales Process Planning will give you greater control, efficiency, and effectiveness in winning and keeping customers. During the beta test in one installation the new system created a sales opportunity that generated sales revenue equal to the cost of the entire project. The system was not even "live" yet. Obviously the goddess Fortuna had a hand in this outcome, but this hard-working system offers the potential to make you luckier than you have ever been before.